All Outputs (5)

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Ensor, J. (2013). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..

Branding Africa: the way forward. (2013)
Presentation / Conference Contribution
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013). Branding Africa: the way forward.

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment. Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid. (2013)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2012). On the road to developing a strong brand: Developing the Independent Financial Advisers’ brand equity pyramid

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Presentation / Conference Contribution
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Females online! Examination of female consumer behaviour in Bahrain online banking environment. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013

In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (International Telecommunication Union, 2012). In 2011 the number of internet users in B... Read More about Females online! Examination of female consumer behaviour in Bahrain online banking environment..