How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?
(2012)
Presentation / Conference Contribution
Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012, July). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. Presented at Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, Southampton