All Outputs (3)

Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. (2015)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.

This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..

Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials (2015)
Presentation / Conference Contribution
Hogg, K., Rezai Namaghi, K., & Tjandra, N. C. (2015, November). Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials. Paper presented at Popular Culture and World Politics (8) conference, London

Various studies on gender stereotyping in advertising and on inter-generational differences can be found the academic literature. Nevertheless, little studies can be found on how women from different generations perceive gender stereotypes in adverti... Read More about Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials.

To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective (2015)
Presentation / Conference Contribution
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2015). To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective.

For a number of years tobacco companies have had a significant political and financial influence in Indonesia. The tobacco industry is one of the Indonesian government’s largest sources of tax revenue. In some regions, it is also the largest source o... Read More about To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective.