Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters

Lewrick, Michael; Omar, Maktoba; Williams Jr., Robert; Tjandra, Nathalia C.; Lee, Zui-Chih

doi:10.4018/978-1-4666-8297-9.ch011

All Outputs (2)

Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: Routledge

In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.

Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters (2015)
Book Chapter
Lewrick, M., Omar, M., Williams Jr., R., Tjandra, N. C., & Lee, Z. (2015). Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters. In E. Pantano (Ed.), Successful Techno

The retail industry market environment is very competitive; thus, in order to maintain their competitive advantage retailers are required to continuously come up with innovative offerings and systems. This chapter aims to provide useful insights for... Read More about Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters.