All Outputs (27)

The Future of Music Festivals: Play, Technology and Glastonbury 2050 (2012)
Presentation / Conference Contribution
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012, June). The Future of Music Festivals: Play, Technology and Glastonbury 2050. Presented at International Conference on Tourism and Events: Opportunities, Impacts and Change

No abstract available.

Festivals, governance and sustainability: the Director at the research crossroad (2012)
Presentation / Conference Contribution
Robertson, M. (2012, June). Festivals, governance and sustainability: the Director at the research crossroad. Presented at International conference on tourism and events : opportunities, impacts and change ; incorporating the 8th annual Tourism and hospitality research in Ireland conference (THRIC)

No abstract available.

Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature (2010)
Presentation / Conference Contribution
Robertson, M. (2010, February). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. Presented at 20th Annual CAUTHE Conference

This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in forming event brand equity commensurate with developing a competitive sense of... Read More about Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature.

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations (2008)
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008, June). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. Presented at International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment., Sappada, Italy

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.

Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage (2008)
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008, November). Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. Paper presented at International Tourism and Media Conference

No abstract available.

Access: Developing a research agenda for Edinburgh festivals and events (2007)
Presentation / Conference Contribution
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007, December). Access: Developing a research agenda for Edinburgh festivals and events. Paper presented at International Event Research Conference

No abstract available.

The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland (2007)
Presentation / Conference Contribution
Robertson, M., & Darby, P. (2007, December). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference

No abstract available.