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Demonstrating "Design to Market" for ITS services. (2004)
Presentation / Conference Contribution
Smith, N., Gannon, J., Salim, V., & Wigan, M. (2004). Demonstrating "Design to Market" for ITS services. In ITS for livable society: proceedings of the 11th World Congress on ITS

Intelligent Transport Systems (ITS) that lead to more efficient and effective road travel, offer the best potential for reducing greenhouse gas emissions in the short term. However, for this potential to be realized, widespread adoption of ITS is nee... Read More about Demonstrating "Design to Market" for ITS services..