Demonstrating "Design to Market" for ITS services.

Smith, N; Gannon, J; Salim, V; Wigan, Marcus

Abstract

Intelligent Transport Systems (ITS) that lead to more efficient and effective road travel, offer the best potential for reducing greenhouse gas emissions in the short term. However, for this potential to be realized, widespread adoption of ITS is needed. This requires a move from the predominantly supply side driven design of ITS products, to a more market conscious approach. New 'marketing science' techniques can identify product features at the design stage to maximize uptake. This technical paper describes a demonstration application of such techniques for the design of traveler information systems

Citation

Smith, N., Gannon, J., Salim, V., & Wigan, M. (2004). Demonstrating "Design to Market" for ITS services. In ITS for livable society: proceedings of the 11th World Congress on ITS

• Conference Name: 11th World Congress on ITS
• Start Date: Oct 18, 2004
• End Date: Oct 24, 2004
• Publication Date: 2004
• Deposit Date: Jun 25, 2013
• Peer Reviewed: Peer Reviewed
• Book Title: ITS for livable society: proceedings of the 11th World Congress on ITS
• ISBN: 4990223608
• Keywords: Design; Intelligent transportation systems; Marketing; Traveler information and communication systems
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/6147