All Outputs (4)

Sustainable energy policies as a source of competitive advantage in the UK service industry (2007)
Journal Article
Burrows, M., & Omar, M. (2007). Sustainable energy policies as a source of competitive advantage in the UK service industry. World Review of Entrepreneurship, Management and Sustainable Development, 3, 231-250. https://doi.org/10.1504/WREMSD.2007.014043

The UK service industry has the ability to reduce costs by introducing energy efficiency to its operations. Barriers exist which hinder the implementation of energy efficient practices, but the current actions including government initiatives and soc... Read More about Sustainable energy policies as a source of competitive advantage in the UK service industry.

The incentive behind the adaptation process of high-technology product: an empirical research. (2007)
Journal Article
Hamann, D., & Omar, M. (2007). The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development, 4, 126-149. doi:10.1504/WRSTSD.2007.013579

This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primar... Read More about The incentive behind the adaptation process of high-technology product: an empirical research..

Organizational power and culture shift at Ducati motorcycles. . (2007)
Journal Article
Omar, M., & Porter, M. (2007). Organizational power and culture shift at Ducati motorcycles.
. Global Business and Organizational Excellence, 27, 20-27. https://doi.org/10.1002/joe.20181

In this research into corporate culture at Ducati Motorcycles, Spa., the qualitative approach was used based on Johnson's theory of corporate culture, relying on structured and unstructured interviews followed up by participant observation. Corporate... Read More about Organizational power and culture shift at Ducati motorcycles. ..

Branding strategy and consumer high-technology product. (2007)
Journal Article
Hamann, D., Williams, J., & Omar, M. (2007). Branding strategy and consumer high-technology product. Journal of Product and Brand Management, 16, 98-111. doi:10.1108/10610420710739973

The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high-technology branding strategy. Design/methodology/approach - Based on the identified areas of influence - price,... Read More about Branding strategy and consumer high-technology product..