All Outputs (3)

Methodological issues in the determination of standardisation and Involvement strategies in international marketing. (2004)
Journal Article
Omar, M., Boyd, D., & Nwankwo, S. (2003). Methodological issues in the determination of standardisation and Involvement strategies in international marketing. International Journal of Applied Marketing, 3, (93-113). ISSN 1742-2612

This paper offers a fresh methodological insight in examining the functional relationship between standardisation and involvement strategies in international marketing. It starts by reviewing the underpinning literature, focusing on the form of the r... Read More about Methodological issues in the determination of standardisation and Involvement strategies in international marketing..

The Dragon evolves:is the social market economy a chimaera? (2004)
Journal Article
Omar, M., & Handley-Schachler, M. (2004). The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing, 3, 82-92

An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may significantly impact the adjustment process to a market orientation. Mark... Read More about The Dragon evolves:is the social market economy a chimaera?.

A multivariate test of the determination of market entry by economic and social characteristics.. (2004)
Journal Article
Omar, M., & Boyd, D. (2003). A multivariate test of the determination of market entry by economic and social characteristics.. International Journal of Applied Management Science, 5, (102-126). ISSN 1755-8913

The social and economic characteristics of different countries affect market opportunities in complex ways. Moreover, since companies are not all the same their response to any set of characteristics increases the complexity of theorising about any... Read More about A multivariate test of the determination of market entry by economic and social characteristics...