All Outputs (2)

Advanced and emerging economies Generation Y’s perception towards country-of-origin (2015)
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies Generation Y’s perception towards country-of-origin. International Journal of Emerging Markets, 10(4), 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146

Purpose The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. Design/methodology/approach The study was conducted by employing a quali... Read More about Advanced and emerging economies Generation Y’s perception towards country-of-origin.

An investigative analysis of the factors influencing degree of involvement in a foreign market. (2015)
Journal Article
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60

This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries.... Read More about An investigative analysis of the factors influencing degree of involvement in a foreign market..