Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing.
(2012)
Presentation / Conference Contribution
Williams, J., & Omar, M. (2012). Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing.
Emerging markets are diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lenses of four concepts: the Bottom of the Pyramid (Prahalad & Hart, 2002; London & Hart, 20... Read More about Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing..