Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
(2015)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..