Maintaining consistency in corporate reputation, identity and image – a case study of the United Kingdom’s Armed Forces’.

Thomson, John R; Donaldson, W

All Outputs (2)

Corporate reputation, identity and image findings of and empirical study on the United Kingdom’s Armed Forces’. (2007)
Presentation / Conference Contribution
Thomson, J. R., & Donaldson, W. (2006). Corporate reputation, identity and image findings of and empirical study on the United Kingdom’s Armed Forces’

This paper reports on a study that explores how difficult or otherwise it is to create, maintain and sustain the corporate reputation, identity, and image of the UK's Armed Forces in a dynamic and ever changing global and operational environment. T... Read More about Corporate reputation, identity and image findings of and empirical study on the United Kingdom’s Armed Forces’..

Maintaining consistency in corporate reputation, identity and image – a case study of the United Kingdom’s Armed Forces’. (2007)
Presentation / Conference Contribution
Thomson, J. R., & Donaldson, W. (2006). Maintaining consistency in corporate reputation, identity and image – a case study of the United Kingdom’s Armed Forces’