John R Thomson
Maintaining consistency in corporate reputation, identity and image – a case study of the United Kingdom’s Armed Forces’.
Thomson, John R; Donaldson, W
Authors
W Donaldson
Citation
Thomson, J. R., & Donaldson, W. (2006). Maintaining consistency in corporate reputation, identity and image – a case study of the United Kingdom’s Armed Forces’
| Conference Name | European Academy of Marketing Conference |
|---|---|
| Start Date | Jul 11, 2007 |
| End Date | Jul 14, 2007 |
| Publication Date | 2007 |
| Deposit Date | May 25, 2015 |
| Peer Reviewed | Peer Reviewed |
| Keywords | Corporate reputation; identity; image; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/8268 |
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