The Impact of Negatively-valenced Influencing Behaviour
(2018)
Presentation / Conference Contribution
Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings (845-850)
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and performance of firms in different ways depending on its valence. However, de... Read More about The Impact of Negatively-valenced Influencing Behaviour.