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All Outputs (2)

Conceptualizing negatively valenced influencing behavior: forms and triggers (2018)
Journal Article
Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326

Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB in an online context. Design/methodology/approach A qualitative study i... Read More about Conceptualizing negatively valenced influencing behavior: forms and triggers.

Facebook from socializing to advertising. (2015)
Journal Article
Azer, J. (2015). Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866

This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close this gap of the missing formula. Quantitative approach based on an online s... Read More about Facebook from socializing to advertising..