Investigating the effects of service recovery strategies on consumer forgiveness and post-trust in the food delivery sector
(2022)
Journal Article
Gannon, M., Taheri, B., Thompson, J., Rahimi, R., & Okumus, B. (2022). Investigating the effects of service recovery strategies on consumer forgiveness and post-trust in the food delivery sector. International Journal of Hospitality Management, 107, Article 103341. https://doi.org/10.1016/j.ijhm.2022.103341
Underpinned by coping theory, this study investigates the extent to which service recovery strategies (e.g., firm-level apologies; compensation; feedback loops) stimulate customer forgiveness and post-trust following service failure. Adopting a two-s... Read More about Investigating the effects of service recovery strategies on consumer forgiveness and post-trust in the food delivery sector.