Martin Gannon
Investigating the effects of service recovery strategies on consumer forgiveness and post-trust in the food delivery sector
Gannon, Martin; Taheri, Babak; Thompson, Jamie; Rahimi, Roya; Okumus, Bendegul
Abstract
Underpinned by coping theory, this study investigates the extent to which service recovery strategies (e.g., firm-level apologies; compensation; feedback loops) stimulate customer forgiveness and post-trust following service failure. Adopting a two-stage explanatory sequential mixed-method, it investigates the interplay between prior knowledge of service providers, service failure incident familiarity, recovery strategies, forgiveness, and consumer evaluations within an Iranian food delivery platform. Survey responses (n = 925) reveal the role of recovery strategies in stimulating forgiveness and post-trust following service failure. Multi-group analyses reveal gender differences therein. Quantitative findings are extended narratively by customer interviews (n = 45), which suggest proactive, open, and immediate recovery protocol enactment holds greatest value in avoiding negative consumer responses to service failure, mitigating negative outcomes (e.g., anger, frustration). This study thus expands extant understanding of foodservice platform consumption behaviors, providing valuable practical insight for industry stakeholders with regards to the nuances of service failure and recovery in the digital age.
Citation
Gannon, M., Taheri, B., Thompson, J., Rahimi, R., & Okumus, B. (2022). Investigating the effects of service recovery strategies on consumer forgiveness and post-trust in the food delivery sector. International Journal of Hospitality Management, 107, Article 103341. https://doi.org/10.1016/j.ijhm.2022.103341
Journal Article Type | Article |
---|---|
Acceptance Date | Sep 1, 2022 |
Online Publication Date | Sep 7, 2022 |
Publication Date | 2022-10 |
Deposit Date | Sep 8, 2022 |
Publicly Available Date | Mar 8, 2024 |
Journal | International Journal of Hospitality Management |
Print ISSN | 0278-4319 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 107 |
Article Number | 103341 |
DOI | https://doi.org/10.1016/j.ijhm.2022.103341 |
Public URL | http://researchrepository.napier.ac.uk/Output/2913173 |
Files
Investigating The Effects Of Service Recovery Strategies On Consumer Forgiveness And Post-trust In The Food Delivery Sector
(524 Kb)
PDF
You might also like
Parasocial Relationships in CGI Influencer Marketing
(2022)
Conference Proceeding
The role of Twitch betting on gambling behaviours amongst esport spectators
(2022)
Conference Proceeding
A Guide To Abductive Thematic Analysis
(2022)
Journal Article
Developing esport tourism through fandom experience at in-person events
(2022)
Journal Article
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search