Developing Your ‘North Star’ to Clarify Purpose
(2018)
Presentation / Conference Contribution
Weaver, M., Crossan, K., & Tan, H. (2018, September). Developing Your ‘North Star’ to Clarify Purpose. Presented at OR60: Annual Conference of the Operational Research Society, Lancaster University
There is widespread acceptance that business “can do well, by doing good” leading to the rise in organisations defining themselves as ‘purpose-driven’. In the context of Scotland, there appears to be a fertile environment for growth in this area, wit... Read More about Developing Your ‘North Star’ to Clarify Purpose.