Hybrid Servicescapes in Tourism and Hospitality
(2023)
Book Chapter
Urquhart, E. (in press). Hybrid Servicescapes in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality. Palgrave Macmillan
Despite being 30 years since the publication of Bitner’s (1992) seminal article, the servicescape concept remains central to the marketing and management of tourism and hospitality environments. While undoubtedly, the fundamental premise remains the... Read More about Hybrid Servicescapes in Tourism and Hospitality.