All Outputs (2)

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology (2012)
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012). Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795

As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process... Read More about Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology.

Renaming a Higher Education Institution in Africa: A Rebranding catalyst for the technological development of a country. (2012)
Presentation / Conference Contribution
Williams Jr, R., Osei, C., & Omar, M. (2012, January). A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference