All Outputs (5)

Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices (2024)
Journal Article
Watson, A., Backhaus, C., El Akremi, A., Mignonac, K., & Perrigot, R. (2024). Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices. Industrial Marketing Management, 123, 386-399. https://doi.org/10.1016/j.indmarman.2024.11.001

Using two-level data drawn from franchisors and their franchisees, this paper explores how individual and work characteristics influence franchisee well-being. Franchising is an interesting context in which to examine well-being, given the boundary s... Read More about Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices.

Great Expectations! Work and Workplace Expectations, Realities, and Retention of Police Officers in Scotland (2024)
Report
Grant, K., Heidl, B., Backhaus, C., & Vincent, D. (2024, October 10). Great Expectations! Work and Workplace Expectations, Realities, and Retention of Police Officers in Scotland. Scottish Institute for Policing Research (SIPR). https://www.sipr.ac.uk/news/notice-of-publication-great-expectations-work-and-workplace-expectations-realities-and-retention-of-police-officers-in-scotland/

This research compares the work and workplace expectations of probationers (new recruits) and early career officers (with up to two years of experience) with the lived experiences of established police officers (with three or more years of experience... Read More about Great Expectations! Work and Workplace Expectations, Realities, and Retention of Police Officers in Scotland.

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2024)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April 22-24). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion [Paper presentation]. 17th Global Brand Conference, Edinburgh. https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Can a brand be conscientious? A study of consumer perceptions (2024)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April 22-24). Can a brand be conscientious? A study of consumer perceptions [Presentation / Talk]. 17th Global Brand Conference, Edinburgh, UK. https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference

Do green innovations make a difference for the better? A consumer-based perspective (2024)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April 22-24). Do green innovations make a difference for the better? A consumer-based perspective [Conference Abstract]. 17th Global Brand Conference, Edinburgh, UK. https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference