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All Outputs (17)

Is it real or not? construction of meaning and identity in virtual influencer marketing (2025)
Journal Article
Thompson, J., Igarashi, R., Krowinska, A., & Logan-McFarlane, A. (2025). Is it real or not? construction of meaning and identity in virtual influencer marketing. Journal of Business Research, 194, Article 115362. https://doi.org/10.1016/j.jbusres.2025.115362

Virtual influencers (VIs) are an emerging category of social media influencer. Through a sequential mixed-method research design, this research employs the theoretical lens of symbolic interactionism to explain how social media users construct meanin... Read More about Is it real or not? construction of meaning and identity in virtual influencer marketing.

#Chavcheck: Does TikTok facilitate the pornification of social class struggles? (2023)
Presentation / Conference Contribution
Logan-McFarlane, A. (2023, July). #Chavcheck: Does TikTok facilitate the pornification of social class struggles?. Paper presented at Netnocon 2023, University of Salford, Manchester, UK

In 2020, the ‘chav’ trope resurfaced globally on TikTok. The trend featured individuals performing ““chav checks”, heavy makeup tutorials, and showing off the UK’s “chavviest places” with the sound check “Hey yo, chav check” employed to mock “puffa j... Read More about #Chavcheck: Does TikTok facilitate the pornification of social class struggles?.

Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers (2023)
Presentation / Conference Contribution
Logan-McFarlane, A., & Samsioe, E. (2023, June). Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers. Paper presented at Consumer Culture Theory (CCT), Lund University, Sweden

Our study aims to investigate how narrative strategy can be employed to change public opinion on age in the Western beauty and fashion market. Our unique contribution lies in the interpretation of Instagram message post content to reveal how composit... Read More about Changing Public Opinion on Fashion and Age: Unpacking Narrative Strategy in Instagram Message Posts of 50+ Fashion Influencers.

Putting passion to work: Passionate labour in the fashion blogosphere (2022)
Journal Article
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2022). Putting passion to work: Passionate labour in the fashion blogosphere. European Journal of Marketing, 56(4), 1210-1231. https://doi.org/10.1108/EJM-08-2019-0642

Purpose
This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of passions and the discipline of labour fuse within passionate la... Read More about Putting passion to work: Passionate labour in the fashion blogosphere.

Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism (2020)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2020, September). Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism. Paper presented at ATLAS annual conference 2020: Tourism as a driver of regional development and collaboration, Online

This paper presents emerging themes from our study of the semiotics that sustain the visual culture, consumption and place myth of Edinburgh, as the ‘world’s leading festival city’ (Festivals Edinburgh, 2020). Today Edinburgh hosts eleven internation... Read More about Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism.

#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours (2020)
Journal Article
McFarlane, A., & Samsioe, E. (2020). #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.
Non-participative netnography in the form of visual and textual analysis of over 300 Insta... Read More about #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours.

Reproducing the Fashion System: The Myth of the Influencer (2018)
Presentation / Conference Contribution
Logan-McFarlane, A., & Samsioe, E. (2018, June). Reproducing the Fashion System: The Myth of the Influencer. Presented at Consumer Culture Theory, Odense, University of Southern Denmark

Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influencer’ appears in a number of consumer research studies that seek to underst... Read More about Reproducing the Fashion System: The Myth of the Influencer.

Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs (2017)
Presentation / Conference Contribution
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2017, July). Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. Presented at Consumer Culture Theory, Anaheim, California

We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate labours and forms of production as vital substances for the making and reshap... Read More about Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs.

‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status (2017)
Presentation / Conference Contribution
Logan-McFarlane, A. (2017, July). ‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status. Paper presented at Academy of Marketing, Hull University Business School

With the heightening proliferation of the selfie, a practice that has become norm thanks to societies prevailing obsession with capturing and circulating images, staging the image in ways that pertain to our idealised vision of the self or, the way i... Read More about ‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status.

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content (2017)
Presentation / Conference Contribution
Rezai Namaghi, K., Thomson, E., & Logan-McFarlane, A. (2017, July). Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull

Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approaches growing in sophistication and application. Netnography developed as a... Read More about Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.

Re-fashioning Kate: The Making of a Celebrity Princess Brand (2013)
Journal Article
Logan, A., Hamilton, K., & Hewer, P. (2013). Re-fashioning Kate: The Making of a Celebrity Princess Brand. Journal of the Association for Consumer Research, 41, 378-383

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebrity which rests on the myth of being: ‘just like us’. By unpacking the ‘Kate... Read More about Re-fashioning Kate: The Making of a Celebrity Princess Brand.

Developing a Social Platform for Interdisciplinary Research in the field of Sustainability Science (2012)
Presentation / Conference Contribution
Bratton, A., Hepburn, J., Logan-McFarlane, A., & Noble, S. (2012, June). Developing a Social Platform for Interdisciplinary Research in the field of Sustainability Science. Paper presented at Future Connections for Sustainability, University of St Andrews, Scotland, UK

This research project is inspired by the UNESCO Decade of Education for Sustainable Development (DESD) initiative 2005-2014, and seeks to encourage the incorporation of ethics, values and practices of sustainable development, into all aspects of educ... Read More about Developing a Social Platform for Interdisciplinary Research in the field of Sustainability Science.