Small business growth through franchising: A qualitative investigation
(2008)
Journal Article
Watson, A. (2008). Small business growth through franchising: A qualitative investigation. Journal of Marketing Channels, 15(1), 3-21. https://doi.org/10.1080/10466690802081350
Although franchising has long been recognised as an attractive means of growing a business, the impact of franchising for small businesses is an area that is relatively less researched and understood. Whilst resource scarcity and agency theory sugges... Read More about Small business growth through franchising: A qualitative investigation.