Franchising as a small business growth strategy: A resource-based view of organizational development
(2004)
Journal Article
Stanworth, J., Stanworth, C., Watson, A., Purdy, D., & Healeas, S. (2004). Franchising as a small business growth strategy: A resource-based view of organizational development. International Small Business Journal, 22(6), 539-559. https://doi.org/10.1177/0266242604047409
Not only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of franchise businesses result in an... Read More about Franchising as a small business growth strategy: A resource-based view of organizational development.