Dr Anna Watson A.Watson@napier.ac.uk
Professor
Consumer attitudes to utility products: a consumer behaviour perspective
Watson, A.; Viney, H.; Schomaker, P.
Authors
H. Viney
P. Schomaker
Citation
Watson, A., Viney, H., & Schomaker, P. (2002). Consumer attitudes to utility products: a consumer behaviour perspective. Marketing Intelligence and Planning, 20(7), 394-404. https://doi.org/10.1108/02634500210450837
| Journal Article Type | Article |
|---|---|
| Publication Date | 2002 |
| Deposit Date | Jul 8, 2021 |
| Journal | Marketing Intelligence & Planning |
| Print ISSN | 0263-4503 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 20 |
| Issue | 7 |
| Pages | 394-404 |
| DOI | https://doi.org/10.1108/02634500210450837 |
| Public URL | http://researchrepository.napier.ac.uk/Output/2777190 |
You might also like
A dynamic integrative view of signaling strategies during the franchisee recruitment process
(2025)
Journal Article
Multiple identities in franchising
(2024)
Journal Article
Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector
(2023)
Journal Article
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2025
Advanced Search