Dr Anna Watson A.Watson@napier.ac.uk
Professor
Consumer attitudes to utility products: a consumer behaviour perspective
Watson, A.; Viney, H.; Schomaker, P.
Authors
H. Viney
P. Schomaker
Citation
Watson, A., Viney, H., & Schomaker, P. (2002). Consumer attitudes to utility products: a consumer behaviour perspective. Marketing Intelligence and Planning, 20(7), 394-404. https://doi.org/10.1108/02634500210450837
| Journal Article Type | Article |
|---|---|
| Publication Date | 2002 |
| Deposit Date | Jul 8, 2021 |
| Journal | Marketing Intelligence & Planning |
| Print ISSN | 0263-4503 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 20 |
| Issue | 7 |
| Pages | 394-404 |
| DOI | https://doi.org/10.1108/02634500210450837 |
| Public URL | http://researchrepository.napier.ac.uk/Output/2777190 |
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