Goal Congruence in Place Branding
(2022)
Presentation / Conference Contribution
Leask, A., & Dinnie, K. (2022, October). Goal Congruence in Place Branding. Paper presented at International Place Branding Association Conference, Aix-en-Provence, France
All Outputs (2)
Engaging local residents as stakeholders in World Heritage Sites (2022)
Presentation / Conference Contribution
Leask, A. (2022, March). Engaging local residents as stakeholders in World Heritage Sites. Paper presented at New Lanark: A living legacy Anniversary Conference, New Lanark, UKThis paper explores how local residents engage in the management of World Heritage Sites, with specific examples from New Lanark and Edinburgh Old and New Towns World Heritage sites.