All Outputs (3)

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences? (2019)
Journal Article
Easson, H., & Leask, A. (2020). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875

Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more commercial as a result of declining core funding sources and changing visitor ex... Read More about After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?.

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. (2019)
Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019). The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005

Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models. A case strategy approach was used to explore programmes delivering their... Read More about The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model..