Unlocking dynamic capabilities in the Scotch whisky industry, 1945–present
(2022)
Journal Article
MacKenzie, N. G., Perchard, A., Mackay, D., & Burt, G. (in press). Unlocking dynamic capabilities in the Scotch whisky industry, 1945–present. Business History, https://doi.org/10.1080/00076791.2022.2085251
In this article we examine the development of the Scotch whisky industry since 1945 through the lens of dynamic capabilities. We explain how sui generis acts—novel initiatives outwith the established repertoire of practices of a firm or industry—by e... Read More about Unlocking dynamic capabilities in the Scotch whisky industry, 1945–present.