All Outputs (3)

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Qualitative Research Approaches: Case Study Research Method (2023)
Book Chapter
Tjandra, N. C., & Feri, A. (2023). Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: Routledge

In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (i) comprehend what is a case study research method, (ii) identify the relev... Read More about Qualitative Research Approaches: Case Study Research Method.

Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions? (2023)
Journal Article
Guardato, A., Osei, C., Feri, A., & Tjandra, N. C. (2023). Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?. Transnational Business and Management, 1(1), 1-17. https://doi.org/10

Research shows that country of origin (COO) has a significant impact on product evaluations and purchasing behaviour. However, there is a lack of clarity regarding the effects of COO on Generation Y within the wine industry. Therefore, this study aim... Read More about Message in a Bottle of Wine from Emerging Markets. Is the Country of Origin Still a Relevant Cue in Consumers’ Perceptions?.