The use of gendered language in speeches made by Trump and Clinton adhered to stereotypes of the roles of male and female leaders

McGuire, David; MacKenzie, Abbi; Kissack, Heather

Abstract

Speeches delivered by Donald J. Trump and Hillary Rodham Clinton during the 2016 presidential campaign contained many uses of gendered language. David McGuire, Abbi MacKenzie and Heather Kissack evaluate the use of first person singular pronouns, anger, swear words, cognitive language and tentative wording to develop an insight into how both candidates delivered important messages and framed their public persona. They also find that the choice of language and speech patterns was affected by wider stereotypical beliefs in relation to the role and disposition of male and female leaders.

The LSE US Centre’s daily blog on American Politics and Policy

Citation

McGuire, D., MacKenzie, A., & Kissack, H. (2017). The use of gendered language in speeches made by Trump and Clinton adhered to stereotypes of the roles of male and female leaders. [Blog post]

• Digital Artefact Type: Blog Post
• Publication Date: May 26, 2017
• Deposit Date: Aug 30, 2017
• Keywords: Presidential campaign speeches, gendered language,
• Public URL: http://researchrepository.napier.ac.uk/Output/869702
• External URL: https://blogs.lse.ac.uk/usappblog/2017/05/26/the-use-of-gendered-language-in-speeches-made-by-trump-and-clinton-adhered-to-stereotypes-of-the-roles-of-male-and-female-leaders/