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Identifying competitive strategies for each phase of the intermodal terminal life cycle

Monios, Jason; Bergqvist, Rickard

Authors

Jason Monios

Rickard Bergqvist



Abstract

This paper applies the marketing strategy literature to the four phases of the intermodal terminal life cycle (ITLC) to identify the appropriate competitive strategy to be undertaken at each phase, based on fluctuating markets and competitor behaviour. Not only can applying the correct strategy at each phase help to obtain a competitive advantage, but anticipating future strategies in advance can underpin the success of current strategies and ensure that both public and private stakeholders are prepared for future challenges.

The paper derives the appropriate strategies, provides empirical examples and discusses the opportunities and challenges inherent in each strategy. The paper concludes with suggestions for future research on strategy options that go beyond the traditional view of terminals as homogeneous interchangeable assets. Rather than simple improvement of factor conditions by investing in the infrastructure, innovative strategies to obtain competitive advantage should focus on partnerships with external stakeholders such as rail operators, 3PLs and shippers.

Free download until 7th May 2017: https://authors.elsevier.com/a/1UkLi7sdbMeOvO

Journal Article Type Article
Acceptance Date Feb 15, 2017
Online Publication Date Feb 20, 2017
Publication Date 2017-06
Deposit Date Mar 21, 2017
Publicly Available Date Feb 21, 2018
Journal Research in Transportation Business & Management
Print ISSN 2210-5395
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 23
Pages 97-105
DOI https://doi.org/10.1016/j.rtbm.2017.02.007
Keywords Marketing strategy; Business model; Governance; Intermodal freight transport; Intermodal terminal; Product life cycle
Public URL http://researchrepository.napier.ac.uk/Output/816050
Contract Date Mar 22, 2017

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