Unusual Venues as Conference Facilitites: Current and Future Management Issues

Leask, Anna; Hood, Gayle-Louise

Abstract

Abstract The following paper investigates the use of unusual venues as conference facilities within the United Kingdom and identifies the current and future management issues. Unusual venues include such diverse properties as castles, visitor attractions, boats, sports stadiums, and galleries able to accommodate from ten to one thousand delegates. Reduced government funding has encouraged many of these venues to diversify their revenue generation activities, with conference activity providing lucrative and innovative opportunities. This paper provides a market analysis of this sector within the United Kingdom, with particular reference to market demand, the motivations for investment, and future influences on their management.

• Journal Article Type: Article
• Acceptance Date: Jun 1, 2000
• Online Publication Date: Oct 15, 2008
• Publication Date: Jun 4, 2001
• Deposit Date: Aug 2, 2016
• Journal: Journal of Convention & Exhibition Management
• Print ISSN: 1094-608X
• Publisher: Taylor & Francis
• Peer Reviewed: Peer Reviewed
• Volume: 2
• Issue: 4
• Pages: 37-63
• DOI: https://doi.org/10.1300/J143v02n04_04
• Keywords: Unusual venues, United Kingdom conference market, business mix, corporate
• Public URL: http://researchrepository.napier.ac.uk/Output/322734