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The role of market research and consultation in developing parking policy

Rye, Tom; Hunton, Kim; Ison, Stephen; Kocak, Nazan


Tom Rye

Kim Hunton

Stephen Ison

Nazan Kocak


There is a demonstrable link between parking availability, price and mode choice, and parking policy has been shown to be a powerful demand management tool. Parking however is clearly an area of policy conflict since using it to manage demand may reduce revenue generation, or (be perceived to) damage the local economy. In terms of on-street and off-street parking there are a wide range of users who often have conflicting opinions, which have to be taken into account in its management, invariably leading to parking policies and measures that do not maximise the demand management potential of parking.

This paper presents a range of public and business opinion data, from the case study of Edinburgh, Scotland, UK, collected as part of the consultation for its parking strategy in 2005–2006. The strategy covers a wider geographical area than simply the city centre, and whilst this paper makes reference to this wider area it primarily deals with the city centre since that is where the majority of the parking strategy issues are to be found. After setting the policy and political context, the paper goes on to present these data. It then shows how the city's parking policies were changed in response to the consultation. These policy changes are compared with parking policies that would solely manage travel demand, to demonstrate how the political process leads to compromise in the formulation of parking policies and measures.


Rye, T., Hunton, K., Ison, S., & Kocak, N. (2008). The role of market research and consultation in developing parking policy. Transport Policy, 15(6), 387-394.

Journal Article Type Article
Acceptance Date Nov 1, 2008
Online Publication Date Feb 14, 2009
Publication Date 2008-11
Deposit Date Aug 1, 2016
Journal Transport Policy
Print ISSN 0967-070X
Electronic ISSN 0967-070X
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 15
Issue 6
Pages 387-394
Keywords Parking; Management; Policy; Public; Consultation
Public URL