Samar Altarteer
Technology acceptance model for 3D virtual reality system in luxury brands online stores
Altarteer, Samar; Charissis, Vassilis
Abstract
This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness, perceived experience value, and perceived presence as independent variables, in testing the attitudes toward the system. The impact of product customization and personalization features on the perceived experience value and the attitudes toward the system was also tested. The result shows that the perceived presence, usefulness, ease of use, and the perceived experience value have a significant positive effect on the attitudes toward the 3D VR semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regard to real-time manipulation of the product and the flexibility in customizing the 3D models' features in real time has elevated the attitudes toward the aforementioned emerging technology within this specific context.
Citation
Altarteer, S., & Charissis, V. (2019). Technology acceptance model for 3D virtual reality system in luxury brands online stores. IEEE Access, 7, 64053-64062. https://doi.org/10.1109/ACCESS.2019.2916353
Journal Article Type | Article |
---|---|
Acceptance Date | Apr 30, 2019 |
Online Publication Date | May 13, 2019 |
Publication Date | 2019 |
Deposit Date | Apr 18, 2023 |
Journal | IEEE Access |
Electronic ISSN | 2169-3536 |
Publisher | Institute of Electrical and Electronics Engineers |
Peer Reviewed | Peer Reviewed |
Volume | 7 |
Pages | 64053-64062 |
DOI | https://doi.org/10.1109/ACCESS.2019.2916353 |
Keywords | virtual reality; luxury brands; product customization; technology acceptance model |
Public URL | http://researchrepository.napier.ac.uk/Output/3064374 |
You might also like
Virtual Rehabilitation: XR Design for Senior Users in Immersive Exergame Environments
(2024)
Presentation / Conference Contribution
Augmented Reality AI Co-Driver: Impact on Drivers Perceived Experience and Safety
(2023)
Presentation / Conference Contribution
A stacking ensemble of deep learning models for IoT intrusion detection
(2023)
Journal Article
Federated Learning for IoT Intrusion Detection
(2023)
Journal Article
Servitization Through VR Serious Games: From Manufacturing to Consumer Electronics
(2022)
Presentation / Conference Contribution