Football viewing centres in an African megacity: viewers’ characteristics and operational dynamics

Ogunseye, Nathaniel Oluwaseun; Olowosegun, Adebola Moses; Kadiri, Waheed Ayinla; Salisu, Umar Obafemi; Ogunseye, Omololu David

Abstract

This study examines viewers’ characteristics and operational dynamics of football viewing centres (FVCs) in Agege, Lagos Megacity, Nigeria. It anchors on the “theory of happiness” and the microeconomic vitality of FVCs using a mixed-methods approach. The results of the descriptive and inferential statistics revealed that most viewers can afford subscriptions for digital TV in their homes, yet patronize the FVCs. Factors attributed to patronage are happiness, excitement, and other social opportunities, with some perspectives of leisure and microeconomic vitality benefits. Finally, the study suggests a new policy direction to mitigate the negative effects of unplanned areas resulting in the proliferation of FVCs.

Citation

Ogunseye, N. O., Olowosegun, A. M., Kadiri, W. A., Salisu, U. O., & Ogunseye, O. D. (in press). Football viewing centres in an African megacity: viewers’ characteristics and operational dynamics. African geographical review, https://doi.org/10.1080/19376812.2022.2128835

• Journal Article Type: Article
• Acceptance Date: Sep 21, 2022
• Online Publication Date: Sep 30, 2022
• Deposit Date: Oct 12, 2022
• Publicly Available Date: Oct 1, 2023
• Journal: African Geographical Review
• Print ISSN: 1937-6812
• Electronic ISSN: 2163-2642
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1080/19376812.2022.2128835
• Keywords: Football viewing centers (FVCs), happiness, leisure, megacity, Nigeria
• Public URL: http://researchrepository.napier.ac.uk/Output/2927073