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Football viewing centres in an African megacity: viewers’ characteristics and operational dynamics

Ogunseye, Nathaniel Oluwaseun; Olowosegun, Adebola Moses; Kadiri, Waheed Ayinla; Salisu, Umar Obafemi; Ogunseye, Omololu David

Authors

Nathaniel Oluwaseun Ogunseye

Waheed Ayinla Kadiri

Umar Obafemi Salisu

Omololu David Ogunseye



Abstract

This study examines viewers’ characteristics and operational dynamics of football viewing centres (FVCs) in Agege, Lagos Megacity, Nigeria. It anchors on the “theory of happiness” and the microeconomic vitality of FVCs using a mixed-methods approach. The results of the descriptive and inferential statistics revealed that most viewers can afford subscriptions for digital TV in their homes, yet patronize the FVCs. Factors attributed to patronage are happiness, excitement, and other social opportunities, with some perspectives of leisure and microeconomic vitality benefits. Finally, the study suggests a new policy direction to mitigate the negative effects of unplanned areas resulting in the proliferation of FVCs.

Journal Article Type Article
Acceptance Date Sep 21, 2022
Online Publication Date Sep 30, 2022
Publication Date 2024
Deposit Date Oct 12, 2022
Publicly Available Date Oct 1, 2023
Journal African Geographical Review
Print ISSN 1937-6812
Electronic ISSN 2163-2642
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 43
Issue 1
Pages 186-203
DOI https://doi.org/10.1080/19376812.2022.2128835
Keywords Football viewing centers (FVCs), happiness, leisure, megacity, Nigeria
Public URL http://researchrepository.napier.ac.uk/Output/2927073

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Football Viewing Centres In An African Megacity: Viewers’ Characteristics And Operational Dynamics (accepted version) (597 Kb)
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