This is book for those who are studying or beginning a career in sales. It is not a 'line-by-line' sales process but provides small bite sizes pieces of thinking. This book was written by 'seasoned business people' now following teaching careers and wanting to 'give-back' some of their observations. They may not wish to admit that they may have not followed the sage advice contained within these pages, but probably wish they had been given this at the beginning of their career.
The benefit of this book is that it crosses a wide range of thoughts, cultures and tells you what not to do if you want to keep your job in sales. It is an 'easy read' and makes a great gift for sales newcomers, students, and those starting out in the profession of sales. All profits from this book will go to sales education
Mackenzie, C., & Bauer, A. (2022). Sales Insights: wise words for beginners in Business-to-Business sales. Jakarta, Indonesia: Seameo Seamolec