The new normal: The role of B2B Sales in Supply chain and logistics strategy

Mackenzie, Colin

Abstract

The Role of B2B Sales in Supply chain and Logistics strategy- A talk given at the opening of the Indonesian Sales competition.
This talk illustrated the importance position of 'sales strategy', its key components and discussed two pieces of research relevant to improving sales.

Citation

Mackenzie, C. (2021, December). The new normal: The role of B2B Sales in Supply chain and logistics strategy. Presented at ISAC, Online

• Presentation Conference Type: Lecture
• Conference Name: ISAC
• Conference Location: Online
• Start Date: Dec 3, 2021
• End Date: Dec 3, 2021
• Deposit Date: Dec 7, 2021
• Keywords: sales strategy
• Public URL: http://researchrepository.napier.ac.uk/Output/2827443