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A new paradigm for CPD in Sales

Mackenzie, Colin; Bauer, Alexander Christian

Authors

Alexander Christian Bauer



Abstract

This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of the cycle and gives suggestions on what each cycle could contain. It is a methodology rather than a method and has numerous application to support industry and not-for-profit organisations. This approach will be useful to HR professionals, Consultants and business leaders and managers.

Citation

Mackenzie, C., & Bauer, A. C. (2021). A new paradigm for CPD in Sales. International Journal of Sales Transformation, 7(4), 10-13

Journal Article Type Article
Acceptance Date Sep 27, 2021
Online Publication Date Sep 28, 2021
Publication Date Sep 28, 2021
Deposit Date Sep 30, 2021
Journal International Journal of Sales Transformation
Peer Reviewed Not Peer Reviewed
Volume 7
Issue 4
Pages 10-13
Keywords Training, Mentoring, Coaching, Sales managers, sales people, Continuous Professional Development, CPD,
Public URL http://researchrepository.napier.ac.uk/Output/2805575
Related Public URLs https://www.journalofsalestransformation.com/a-new-paradigm-for-cpd-in-sales/