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A new paradigm for CPD in Sales

Mackenzie, Colin; Bauer, Alexander Christian


Alexander Christian Bauer


This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of the cycle and gives suggestions on what each cycle could contain. It is a methodology rather than a method and has numerous application to support industry and not-for-profit organisations. This approach will be useful to HR professionals, Consultants and business leaders and managers.

Journal Article Type Article
Acceptance Date Sep 27, 2021
Online Publication Date Sep 28, 2021
Publication Date Sep 28, 2021
Deposit Date Sep 30, 2021
Print ISSN 2058-735X
Peer Reviewed Not Peer Reviewed
Volume 7
Issue 4
Pages 10-13
Keywords Training, Mentoring, Coaching, Sales managers, sales people, Continuous Professional Development, CPD,
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