This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of the cycle and gives suggestions on what each cycle could contain. It is a methodology rather than a method and has numerous application to support industry and not-for-profit organisations. This approach will be useful to HR professionals, Consultants and business leaders and managers.
Mackenzie, C., & Bauer, A. C. (2021). A new paradigm for CPD in Sales. International Journal of Sales Transformation, 7(4), 10-13