A new paradigm for CPD in Sales

Mackenzie, Colin; Bauer, Alexander Christian

Abstract

This concept paper discusses the benefits of a continuous Training, Mentoring and Coaching cycle for sales managers and sales executives. It explains the different stages of the cycle and gives suggestions on what each cycle could contain. It is a methodology rather than a method and has numerous application to support industry and not-for-profit organisations. This approach will be useful to HR professionals, Consultants and business leaders and managers.

Citation

Mackenzie, C., & Bauer, A. C. (2021). A new paradigm for CPD in Sales. International Journal of Sales Transformation, 7(4), 10-13

• Journal Article Type: Article
• Acceptance Date: Sep 27, 2021
• Online Publication Date: Sep 28, 2021
• Publication Date: Sep 28, 2021
• Deposit Date: Sep 30, 2021
• Peer Reviewed: Not Peer Reviewed
• Volume: 7
• Issue: 4
• Pages: 10-13
• Keywords: Training, Mentoring, Coaching, Sales managers, sales people, Continuous Professional Development, CPD,
• Public URL: http://researchrepository.napier.ac.uk/Output/2805575
• Related Public URLs: https://www.journalofsalestransformation.com/a-new-paradigm-for-cpd-in-sales/