The value of mass-produced COVID-19 scenarios: A quality evaluation of development processes and scenario content

Crawford, Megan; Wright, George

Abstract

Hundreds of scenarios were developed across the world in the first six months of 2020, aimed at generating forward-looking conversations, better understanding COVID-19 transmission rates, trialling economic outcomes, and stress-testing existing systems in light of the developing pandemic. In response, Cairns & Wright(2020)offer three propositions that question the value of scenarios created retroactively to existing crises. We use a distilled version of the CSI typology (Crawford, 2019) as a guiding map against which we plot each scenario’s profile and test the three propositions. Our analyses largely support Cairns & Wright’s initial propositions that early COVID-19 scenarios i) are frozen pictures in time, ii) take a global perspective, and iii)are delivered to a general audience, resulting in lost value for their intended audiences and affected communities. Together, our papers develop and reinforce the message that scenario audiences should make an evaluation of all presented scenario sets using the yardsticks of (i) quality processand (ii)quality content-in order to appreciate the value of practitioner offerings.

Citation

Crawford, M., & Wright, G. (2022). The value of mass-produced COVID-19 scenarios: A quality evaluation of development processes and scenario content. Technological Forecasting and Social Change, 183, Article 121937. https://doi.org/10.1016/j.techfore.2022.121937

• Journal Article Type: Article
• Acceptance Date: Aug 2, 2022
• Online Publication Date: Aug 5, 2022
• Publication Date: 2022-10
• Deposit Date: May 19, 2021
• Publicly Available Date: Aug 9, 2022
• Journal: Technological Forecasting and Social Change
• Print ISSN: 0040-1625
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 183
• Article Number: 121937
• DOI: https://doi.org/10.1016/j.techfore.2022.121937
• Keywords: scenario planning, covid-19, value, disruption, future, typology, process, content
• Public URL: http://researchrepository.napier.ac.uk/Output/2773904
• Publisher URL: https://www.journals.elsevier.com/technological-forecasting-and-social-change