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Biography I work in Data Science and Scenario Planning. My research looks into how individuals and organisations frame and make decisions about the future (biases), structured group techniques (optimisation), and strategy development (impact), with a specialisation in AI integration. My work takes behavioural and complexity science approaches that aim at advancing the UN Sustainable Development Goals. I earned my PhD in Management Science at the University of Strathclyde, MSc in Behavioural & Economic Sciences at Warwick University, and joint BAs in Cognitive Psychology and Philosophy from Texas A&M University-Corpus Christi.

I am Principal Investigator of research lab, Futures and Analytics Research (FAR) Hub, and Deputy Lead of Enterprise Data Intelligence & Analytics in the Business School's newest research centre, Centre for Business Innovations and Sustainable Solutions (CBISS). In 2023, our team secured membership to the prestigious Turing University Network, part of the Alan Turing Institute (the UK's National Institute for AI and Data Science), where I serve as Turing Academic Liaison for the Business School.

Open to doctoral supervision.
Research Interests Scenario planning
Strategy & Planning
Heuristics, Biases
Behavioural economics
Choice theory
Decision science
Scopus Author ID 56646694500