Generating Socially Responsible Events at Ski Resorts

Taheri, Babak; Thompson, Jamie

Abstract

This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).

Citation

Taheri, B., & Thompson, J. (2020). Generating Socially Responsible Events at Ski Resorts. International Journal of Hospitality Management, 91, Article 102695. https://doi.org/10.1016/j.ijhm.2020.102695

• Journal Article Type: Article
• Acceptance Date: Sep 13, 2020
• Online Publication Date: Oct 3, 2020
• Publication Date: 2020-10
• Deposit Date: Sep 16, 2020
• Publicly Available Date: Apr 4, 2022
• Print ISSN: 0278-4319
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 91
• Article Number: 102695
• DOI: https://doi.org/10.1016/j.ijhm.2020.102695
• Keywords: Snowsport Events, Corporate Social Responsibility, Consumer Orientation, Involvement, Satisfaction
• Public URL: http://researchrepository.napier.ac.uk/Output/2686040