@inproceedings { , title = {How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?}, conference = {Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave}, note = {Note: 0267-257X (Print), 1472-1376 (Online) School: sch\_mark C/T paper in publication LG 25/05/2015}, organization = {Southampton Universtiy, Southampton}, publicationstatus = {Published}, publisher = {Taylor \& Francis}, url = {http://researchrepository.napier.ac.uk/id/eprint/8267}, volume = {29}, keyword = {332 Financial economics, HG Finance, Co-creation, brand marketing;}, year = {2024}, author = {Tjandra, Nathalia Christiani and Thomson, John R and Ensor, John} }