Persuading people to purchase low-emission cars: The potential role of green policy measures.

Borthwick, Sarah; Carreno, Michael

Abstract

This paper begins by providing a brief review of the different types of ‘green’
policy taxation measures introduced by various governments to incentivise the
purchase of lower emission vehicles (LEVs). A discussion of current
understanding of individuals’ vehicle purchasing decisions follows, highlighting
gaps in knowledge with current explanatory models. Details of a research
project are then presented which investigated the potential of ‘green’ taxation
measures to influence vehicle purchasing decisions, via a nationally
representative questionnaire survey involving 1,336 motorists living in
Scotland. Results are given in 3 main areas: [1] Factors of importance in their
next vehicle purchase, both psychological and situational; [2] 3 population
segments identified based on their susceptibility to purchase LEVs; and [3]
The potential role of future policy measures to influence future LEV
purchases. Conclusions are then presented, offering recommendations to help
inform future transport policy decisions and facilitate the uptake of LEVs in
Scotland, and elsewhere

Citation

Borthwick, S., & Carreno, M. (2012, January). Persuading people to purchase low-emission cars: The potential role of green policy measures. Paper presented at International Conference on Traffic and Transportation Studies

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: International Conference on Traffic and Transportation Studies
• Start Date: Jan 1, 2012
• End Date: Jan 1, 2012
• Publication Date: 2012
• Deposit Date: Mar 27, 2013
• Publicly Available Date: Mar 27, 2013
• Peer Reviewed: Not Peer Reviewed
• Keywords: Grenn polict taxation; low emission vehicles; vehicle purchasing; transport policy
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/6005
• Contract Date: Mar 27, 2013