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How branding process activities impact brand equity within Higher Education Institutions - Editorial.

Williams, Robert Jr; Omar, Maktoba


Robert Jr Williams

Maktoba Omar



No abstract available.

Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

Journal Article Type Editorial
Online Publication Date Jun 27, 2014
Publication Date 2014
Deposit Date Jun 9, 2015
Journal Journal of marketing for Higher Education
Print ISSN 0884-1241
Electronic ISSN 1540-7144
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 24
Issue 1
Pages 1-10
Keywords Brand image; brand identity; brand soul; brand equity; brand management; service organisation;
Public URL
Publisher URL
Contract Date Jun 9, 2015