How branding process activities impact brand equity within Higher Education Institutions - Editorial.

Williams, Robert Jr; Omar, Maktoba

Abstract

Editorial.

No abstract available.

Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

• Journal Article Type: Editorial
• Online Publication Date: Jun 27, 2014
• Publication Date: 2014
• Deposit Date: Jun 9, 2015
• Journal: Journal of marketing for Higher Education
• Print ISSN: 0884-1241
• Electronic ISSN: 1540-7144
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 24
• Issue: 1
• Pages: 1-10
• DOI: https://doi.org/10.1080/08841241.2014.920567
• Keywords: Brand image; brand identity; brand soul; brand equity; brand management; service organisation
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/8615
• Publisher URL: http://dx.doi.org/10.1080/08841241.2014.920567
• Contract Date: Jun 9, 2015