Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments.

Ryan, Frances; Cruickshank, Peter; Hall, Hazel; Lawson, Alistair

Abstract

The main theme of the paper is the development of a framework to investigate how online information is used in the creation, building, and evaluation of personal reputations. (Here the term “personal reputation” refers to the reputation of private individuals rather than corporate identity and brand.) An overview of prior research into the evaluation of reputation from online sources sets the context for the discussion of possible methods for exploring the role of online information in reputation building. The development of a research approach to be implemented in practice is then presented.

The full text of the paper is also available in the conference proceedings at https://idimc.files.wordpress.com/2016/02/2016-idimc-proceedings.pdf

This work won the "best paper" award at the conference.

Citation

Ryan, F., Cruickshank, P., Hall, H., & Lawson, A. (2016). Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments. In IDIMC 2016: Exploring our digital shadow - from data to intelligence (98-108)

• Conference Name: IDIMC 2016 - Exploring our digital shadow: from data to intelligence
• Start Date: Jan 12, 2016
• End Date: Jan 13, 2016
• Acceptance Date: Dec 2, 2015
• Publication Date: 2016
• Deposit Date: Mar 1, 2016
• Publicly Available Date: Dec 31, 2016
• Peer Reviewed: Peer Reviewed
• Pages: 98-108
• Book Title: IDIMC 2016: Exploring our digital shadow - from data to intelligence
• ISBN: 9781905499526
• Keywords: Personal reputation; online information; research framework
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/9559
• Publisher URL: https://idimc.files.wordpress.com/2016/02/2016-idimc-proceedings.pdf