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Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments.

Ryan, Frances; Cruickshank, Peter; Hall, Hazel; Lawson, Alistair

Authors

Hazel Hall



Abstract

The main theme of the paper is the development of a framework to investigate how online information is used in the creation, building, and evaluation of personal reputations. (Here the term “personal reputation” refers to the reputation of private individuals rather than corporate identity and brand.) An overview of prior research into the evaluation of reputation from online sources sets the context for the discussion of possible methods for exploring the role of online information in reputation building. The development of a research approach to be implemented in practice is then presented.

The full text of the paper is also available in the conference proceedings at https://idimc.files.wordpress.com/2016/02/2016-idimc-proceedings.pdf

This work won the "best paper" award at the conference.

Citation

Ryan, F., Cruickshank, P., Hall, H., & Lawson, A. (2016, January). Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments. Presented at IDIMC 2016 - Exploring our digital shadow: from data to intelligence

Presentation Conference Type Conference Paper (published)
Conference Name IDIMC 2016 - Exploring our digital shadow: from data to intelligence
Start Date Jan 12, 2016
End Date Jan 13, 2016
Acceptance Date Dec 2, 2015
Publication Date 2016
Deposit Date Mar 1, 2016
Publicly Available Date Dec 31, 2016
Peer Reviewed Peer Reviewed
Pages 98-108
Book Title IDIMC 2016: Exploring our digital shadow - from data to intelligence
ISBN 9781905499526
Keywords Personal reputation; online information; research framework;
Public URL http://researchrepository.napier.ac.uk/id/eprint/9559
Publisher URL https://idimc.files.wordpress.com/2016/02/2016-idimc-proceedings.pdf
Contract Date Mar 1, 2016

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