Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences (2019)
Journal Article
Taheri, B., Gannon, M., & Kesgin, M. (2020). Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences. Service Industries Journal, 40(9-10), 705-725. https://doi.org/10.1080/02642069.2019.1642877

The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, few studies examine whether this ‘perceived trust’ influences the authentici... Read More about Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences.