Strategies for success? Market entry strategies of new craft beer producers (2021)
Book Chapter
Quinn, D., Ellis, V., & Richards, J. (2021). Strategies for success? Market entry strategies of new craft beer producers. In D. Clarke, V. Ellis, H. Patrick-Thomson, & D. Weir (Eds.), Researching Craft Beer: Understanding Production, Community and Culture in an Evolving Sector. Emerald

Fewer than half of UK start-up businesses will survive beyond 5 years and there are many, and complex, reasons for this (ONS, 2020). In the Scottish Small Business Survey of 2019, competition in the market was considered the number one obstacle to su... Read More about Strategies for success? Market entry strategies of new craft beer producers.