Outputs (6)

The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city (2024)
Journal Article
Piccio, B., Todd, L., & Robertson, M. (2024). The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city. Tourism Management Perspectives, 54, Article 101317. https://doi.org/10.1016/j.tmp.2024.101317

This paper explores issues women face in achieving leadership positions in the festivals sector, and their experiences of gender inequality. The setting is Edinburgh, the UK's leading festivals' tourism destination. Underpinned by feminist research,... Read More about The festival industry and gender inequality: the case of Edinburgh, the world's leading festival city.

Building resilience and future proofing events education (2021)
Presentation / Conference Contribution
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021). Building resilience and future proofing events education.

This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresses the increasing demand for educators to respond to a diverse range of stak... Read More about Building resilience and future proofing events education.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

Special Issue: Critical Event Studies: Issues and Perspectives (2018)
Journal Article
(2018). Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),

Authors are guest editors of a special issue to the journal Event Management.

Leadership and visionary futures: future proofing festivals. (2014)
Book Chapter
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals (219-235). Routledge

Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thousand peoploids split into small tribes coveting the highest of the sterile s... Read More about Leadership and visionary futures: future proofing festivals..