Outputs (3)

Content Curation: Best Practices and Techniques (2023)
Book Chapter
Cameron, J. (2023). Content Curation: Best Practices and Techniques. In Digital Content Marketing: Creating Value in Practice (140-158). Routledge. https://doi.org/10.4324/9781003346500-9

In this chapter you will learn how carefully considered content curation can play a highly effective role in stimulating brand-related engagement, in particular on social media channels. Marketing concepts and theories that shed light on brand-relate... Read More about Content Curation: Best Practices and Techniques.

Publish and be damned: exploring problem-based learning through the establishment of a University press (2016)
Book Chapter
Gray, A. (2016). Publish and be damned: exploring problem-based learning through the establishment of a University press. In C. Penman, & M. Foster (Eds.), Innovations in Learning and Teaching. Merchiston Publishing

A pedagogic research publication showing new teaching approaches in higher education. This collection of chapters gives voice to academics from different disciplines across Edinburgh Napier University who have all embarked on a quest to question, cha... Read More about Publish and be damned: exploring problem-based learning through the establishment of a University press.

Changing audiences: the case of the Penguin "Ulysses". (2011)
Book Chapter
McCleery, A. (2011). Changing audiences: the case of the Penguin "Ulysses". In G. Allen, C. Griffin, & M. O'Connell (Eds.), Readings on audience and textual materiality (131-142). Chatto and Pickering